JExpress gives you
You create your installer quickly with your choice of a simple wizard, a powerful advanced interface, or a command line build, all included. Bundle the exact JVM you want with your installer.
License tracking with CopyCheq also gets you integrated copy protection, renewal notices, usage analysis reports and much more.
The auto-updater gives you a continuous revenue stream after the sale. Your software is always up-to-date so your customers have fewer problems.
You also get all the features you expect in a top end installer. Your Java application becomes a native program just like any other. On Windows it's an EXE, on OS X an app bundle, etc.
If you need something really special, you can customize your installer by adding simple Java classes. You can even get a source license at a reasonable price.
You get a simple and powerful tool to: